The Vietnamese stock market is more vibrant than ever, where every passing minute can bring either opportunities or risks to investors. In this context, the need for quick, accurate, and easy-to-understand information has become essential for investors. Understanding customers and content delivery trends in the digital era, Bao Viet Securities Joint Stock Company (BVSC) has launched the video series “Decoding the market” - a modern communication product that delivers concise investment views and analysis from experts.
“Decoding the market” is a video series with a duration of 1 – 2 minutes, conducted by BVSC Research. In just a few minutes, viewers can grasp the overall stock market picture, fields and businesses, as well as investment recommendations from experts.
The unique selling point of this product is its short, visual transmission format, which is suitable for the information absorption habits of Gen Z and F0, F1 investors who are increasingly dominating the market. One of the key highlights of the “Decoding the market” series is its regular weekly release frequency, ensuring that the information is always updated and closely follows the latest market trends. The new product is a proof of BVSC’s determination to accompany investors, providing reliable data for them to timely identify opportunities as well as manage risks.
“Decoding the market” is broadcast on BVSC’s official Facebook Fanpage, and is also expanded to other popular online platforms such as YouTube, LinkedIn, etc. Diversifying the distribution channels not only helps the product easily reach more target customers but also aligns with the current trend of omnichannel content consumption.

Throughout more than two decades of operation, BVSC has affirmed its position as one of the pioneering securities companies in Vietnam in the field of analysis and investment recommendations. BVSC’s sector reports, macro reports, and enterprise analyses have long been highly regarded by the investment community for their quality and reliability.
The emergence of short-form video financial communication products like “Decoding the market” promises to open a new direction in the field of popularizing investment knowledge. In the future, BVSC plans to combine “Decoding the market” with more interactive online activities to create a friendly connection space between customers and the company.
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By pioneering the implementation of the investment recommendation video series “Decoding the market”, BVSC is demonstrating its commitment to accompanying investors in the digital era, while affirming its position as a securities company that is always innovating, creative, and aiming to provide high-quality analysis - consulting solutions, suitable for the dynamic development of the Vietnamese stock market.
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